How To Turn Your Hobby Into A Content Creator Job: Regio Parrillero Shares His Story

We all share a unique relationship with food! Culinary Arts as a genre is extremely vast and encompasses cooking, its subset baking, gastronomy, prepping, plating and presenting  and more. 

Not only a basic necessity but food is also a lifestyle choice. In this digital age, food is not only being made globally by creators, chefs and commoners, but the process of making it and plating and consuming it is also one of the top watched genres by people.

In fact, food as a genre reached a new zenith, as never seen before. And due to the diversification of the genre, there are many factions when it comes to creators in the niche.

In that context, Regio Parrillero is a successful food content creator.  Through his social media -with a wide community of followers- he prepares and shares multiple recipes of barbecues, grilled meat and other dishes. What’s more, he  also teaches his extensive audience how to cook them, and that’s part of what really sets him apart from other content creators within the industry.

“Since I was a child, my family lit up the BBQ every weekend and I loved it!  Growing up, I did the same thing with my friends and then we would cook meat on the grill regularly. Over time, my curiosity increased as did my knowledge and experience in the kitchen”, Regio Parrillero shares.

Before being known as Regio Parrillero, Rafael, worked in a travel agency. It was not until 2019 when the ordinary became extraordinary with the start of the covid-19 pandemic which forced all businesses to close and suspend travel, so Regio Parrillero found himself without work and income. Due to the latter, Regio Parrillero had to change his plans and that’s when he got enlightened and decided to resume his old hobby of cooking grilled meat but, this time, creating an account on social media with the goal and vision of being acknowledged as an influential content creator regarding barbeques and sharing the entire process. 

“On April 10th, 2020, I created a new account (@regio.parrillero) without knowing the great adventure that would be…”, Regio Parrillero  adds.

Quickly, his content became a great success! Regio Parrillero started gaining more and more followers, meeting more people related to the industry and connecting with other Mexican content creators. Soon after, well-known brands got interested in his work and asked him to work together on paid partnerships. “That was how my hobby became a full-time job”, he remembers.

Up to date, he has worked together with various brands going from small local brands up to international brands some examples include  7-Eleven, HEB, US Meat, Walmart, Bimbo, Club de Futbol Monterrey, LALA, Coca-Cola, Weber BBQ Grills, Kanka Grill, Proan Meat Pork, Bacardi, Uber Eats, Sam’s Club, Nestle, KitchenAid, National Governments and much more!

“When I started creating content on social media, people thought that it was just recording a recipe and uploading it… They don’t know the effort behind drafting the idea, buying the products, executing, editing and uploading it at the right moment. My path was difficult, I had to invest a lot in equipment, products and time. On top of that, I was unemployed at the moment and as time passed by, work and dedication started to pay off!” Regio Parrillero comments.

For him, success means being able to work on what he loves: sharing tips and recipes for everyone who wants to cook delicious food and surprise their loved ones.

“My greatest satisfaction is reading messages from my followers telling me that my recipes have helped them a lot, that way I know that I’m positively impacting the lives of many”, he details.

Regio Parrillero began his path in social media with only 2 grills, and currently has more than 20! As a content creator, his goal is to make enjoyable content both for him and his audience as well as explain step by step the preparation of his recipes and, above all, stay at the forefront of the latest trends.

Regio Parrillero has big plans and goals for 2023, such as continuing to grow in social media and become internationally recognized, organize face-to-face grill courses, learn more about the meat market and collaborate with more people in the industry, including grillers, chefs and much more!

To find out more about Regio Parrillero, click here and stay tuned on all his recipes!